When can clothing communicate a story? What story do you want to tell with your clothes?
I'm from a very creative family with my mother's background being in costume design, my father a poet and my step-mother an actress. With this foundation I see clothing and fashion very much as costume that you can use to communicate your identity or how you feel on a particular day. I enjoy dressing up when I need to take on a particular challenge so I look and feel the part, clothing can be like armour in that way.
Where does your interest in retro aesthetics come from?
I love looking to vintage fashion for inspiration because I love the use of colour, shapes and print from the past. Particular shapes that were popular in certain eras, like the 40s and 50s, were just brilliantly flattering on the female figure and I want my customers to feel amazing in my designs.
How do you explain the societal interest in ''retro''?
If you look back we have always taken an interest in the past, whatever the era. The 70s were emulating the 30s and 40s, the 80s were interested in the 50s.
If you could live in the past, which time period would you choose?
I'm really happy living in the 21st century, I love the internet and my iPhone... and women's rights!
What is your opinion on the cultural climate in the UK?
There has been a resurgence in "making", people are choosing to attend events that will teach them a skill and learning from blogs and youtube how to make things for themselves. With this comes a trend towards locally produced or artisanal products and the reinvigoration of local markets and high streets with people more interested in knowing and meeting the people behind their products.