Interview with Bettina Scarlett
Can you tell us about your career?
I started off doing some pin up modelling whilst I was at university, having been brought up with the music from the 1950s and 60s, I have always had an interest for these eras and I started trying to recreate the famous pin up images of the 1950s, it was only at the end of university when I co-organised a 1950s inspired fashion show for my final major project that I had the brain wave to start my own business in events management, since then I have organised vintage fashion shows for the National Space Centre in Leicester and for some of the UK's biggest rockabilly festivals including the Rockabilly Rave and the Rhythm Riot. Three years ago I also started organising a mid century specific vintage fair called the Mid Century Market and this has been my main focus for the past 18 months or so.
What is the idea behind your business?
The idea for the Mid Century Market specifically came about because I was fed up of going to vintage fairs and never finding items from the 50s which was what I was always looking for of course, so I thought why not start a vintage fair specifically focused on the mid century period of the late 40s to early 60s, where people, who have similar interests to me, could shop easily and find items that catch their eye easily without having to hunt for hours on end. I started the Mid Century Market in London in December 2013 and this year launched it in Bristol and am planning to take it further afield in 2017.
How do you explain the current popularity of retro and vintage?
I don't know if I can explain it exactly, I think people are just looking for something a bit different from the norm nowadays so they are looking towards vintage and retro items instead of high street ones. However I do think the word vintage is used loosely as well, with it everything being labelled as vintage, especially when something isn't necessarily vintage! The popularity of retro and vintage keeps people interested and businesses going and if it means it opens the eyes of someone to a whole new era and they fall in love with it (like me and the 1950s) then that can only be a good thing, right?
Are you yourself a nostalgic person?
Not as such, I like to look back at old photographs and watch old Hollywood movies and listen to music from the 50s, however I am very much a modern person who has a smart phone and other modern technology and am very much a business minded woman, I definitely don't believe I was born in the wrong era.
What persons from the past inspire you?
Lots of people, Edith Head is one of my favourite costume designers and she created very strong looks of the mid century period and had a great business head. Others include Ann Margret, Debbie Reynolds and many others, the list is endless!
Meer over mode http://www.barbarus.org/blog/tag/Mode